Will ICC keep Bangladesh & Zimbabwe

In businesses, holding on to quality by letting go of revenue is a daunting ask.
No one can afford to do that.
The International Cricket Council (ICC) has been battling this quite ably but the future can be a bit more testing.
Those of you who could eke out some time for the Bangladesh and Zimbabwe one-off Test, would know which was the better team.
Zimbabwe have always been a good side and were it not for the political turmoil, they would have graduated to the top rung by now.
Bangladesh, despite the opportunities they’ve got, look like a useless kid who needs to be kept happy in the neighbourhood because he’s got money enough to buy the bat and stumps.
Despite the available talent, they’ve flattered to deceive. They’ve rarely done well but remain a Test nation.
Why is ICC sticking to them and why is it not stripping it off the Test status for a while. Perhaps, it is the revenue.
But that may soon dry up.
Recent hints, like India deciding against playing there in future, suggest Bangladesh’s life might be short.
To sell sport, you need superstars. Bangladesh try to make them but none of them goes the distance.
Look at these figures:
The Bangla government had to pump in 31.5 crore rupees (Indian) to meet the shortfall of the World Cup budget which was 272 crore (in Indian rupees).
The Australia ODI series in 2011 fetched Bangladesh board 66 lakh rupees (Indian) from ticket sales but the title sponsorship was well below expectations --- 1 lakh dollars as against 1.65 lakh.
Their Board’s sponsorship deal with Grameen Bank is worth 5.4 crore (Indian rupees) for two years and government intervention wants the bank to contribute to football, putting it under massive strain.
While Bangladesh may sustain itself for sometime, Zimbabwe needs 5-10 years to get out of the red.
Firdouse Moonda writes in Cricinfo:
Zimbabwe's return to Test cricket was a success on the field, but it will take at least "five to ten years" to have the same effect on the board's bank balance. Zimbabwe Cricket (ZC) will incur over US$2 million in losses as they re-enter into the game's premier format this summer.
ZC are hosting three tours in the space of five months, playing one Test against each of Bangladesh, Pakistan and New Zealand and a bigger number ODIs and Twenty20 matches. "It costs us around $1.1 million to host a tour," Ozias Bvute, managing director of Zimbabwe Cricket told ESPNcricinfo. "We only earn about $200,000 from TV rights, although it will be slightly less against New Zealand, and about $150,000 from sponsorship." The deficit, of around $750,000 per tour, is made up through loans from local banks, who allow ZC to repay them over an extended period.
But if they have the talent, should ICC make extra efforts to bring in sponsors for them.
For now though the ODI series between Zimbabwe and Bangladesh got a title sponsor only at the last moment. The United Commercial Bank Limited of Bangladesh somehow got convinced that they can get mileage out of this series!!!